Washington Mutual was looking to shake up people's perceptions of what a banking relationship can be. I developed numerous online campaigns that did just that while working on this account at Organic.               Personal Equity Manager > Retirement > College > Remodel > Vacation This series of ads used a simple, campaignable storytelling device to convey the unique benefits of this home loan product.               Free Checking > No Empty Promises The point here was to show that Washington Mutual is a refreshing alternative to familiar disappointment.               City Series > New York > San Francisco > Los Angeles Fun parodies of familiar cities served as the backdrop for highlighting the advantages of a home loan from WaMu.