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For 4 years I served as the creative lead and
head copywriter on the Sprint wireless account. This was the flagship
account for Organic's San Francisco office. During that time I directed
teams of writers and designers in the production of online advertising
and website solutions.
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Power Vision: Pre-Launch
> Hamster
> Pendulum
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Prior to launching
their new broadband wireless service, Sprint generated buzz with an
unbranded teaser campaign and a lively interactive video.
Both called on viewers to "entertain yourself." |
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> Interactive
Video |
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Power Vision: Launch
> TV
>
Music
>
Games
> Website
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At launch, the theme of "entertain
yourself" was built upon with a branded campaign and website
that encouraged content sampling.
Target: early-20s to mid-30s |
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Wireless eCards
> Trash
Talk
> Get
It On
> Dear
Mom
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3 fun ad units loaded with functionality
that let users create a themed message (including audio) and email
it to someone right from the ad.
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