|
 |
|
For 4 years I served as the creative lead and
head copywriter on the Sprint account. This was the flagship account
for Organic's San Francisco office. During that time I worked directly
with numerous business groups within Sprint to produce an array of
online campaigns and websites.
|
|
|
|
|
|
|
| |
|
|
|
Power Vision: Pre-Launch
> Hamster
> Pendulum
|
Prior to launching
their new broadband wireless service, Sprint generated buzz with an
unbranded teaser campaign and a lively interactive video.
Both called on viewers to "entertain yourself." |
| |
|
|
|
> Interactive
Video |
|
|
|
|
|
|
| |
|
 |
|
Power Vision: Launch
> TV
>
Music
>
Games
> Website
|
At launch, the theme of "entertain
yourself" was built upon with a branded campaign and website
that encouraged content sampling.
Target: early-20s to mid-30s |
|
|
|
|
|
|
| |
|
|
|
Wireless eCards
> Trash
Talk
> Get
It On
> Dear
Mom
|
3 fun ad units loaded with functionality
that lets users create a themed message (including audio) and email
it to someone right from the ad.
|
|
