Samsung wanted to make a holiday splash with their first-to-market ultra mobile PC. After pitching and winning the business for Organic, I developed a multifaceted online program—built around a likeable character—that blended product promotion with entertainment.               Videos > Holiday Cliffhanger       QuickTime | Windows > Economy Class       QuickTime | Windows These videos were hosted on a promotional website, distributed through paid media, and posted to sites like YouTube and AtomFilms.               Teaser Ads > 3 Examples A simple online campaign designed to introduce the Sam character and generate curiosity.               Website > Live Site Promotional website with indepth product info, but also a strong focus on entertaining via the character. Check out the ASK SAM page.