Lipton is an old and venerated brand, but the image they want to project is 100% contemporary. As a Creative Director at Real Branding I developed a number of online campaigns and social media programs for Lipton, often in close coordination with their media and PR agencies.
       
   

  Green Tea Campaign

> Surprising Health Tip #7

> Surprising Health Tip #2

> Expandable Ad

> Campaign Microsite

 In addition to giving green tea a fresh, new image, this campaign was a call to action to look at life through health-colored lenses. Target: women, late 30s to mid 40s.
       
   

  Green Tea Social Media

> Everyday People Ad

> Facebook Fan Page

> Sweepstakes Entry

A sweepstakes hosted by EverydayHealth.com solicited health tips from entrants. A lucky few were featured in live banners, which linked to a Facebook fan page.
       
   

  Sparkling Green Tea

> SparklingSurprise.com

> Facebook Fan Page

> Twitter

 This program was designed to keep people engaged by continually serving up timely and offbeat content via popular social media channels.