The beauty of working on an account like FOX is that every project essentially represents the launch of a new brand. Each film is a fresh opportunity to tell a new story to a new audience. I wrote and developed numerous campaigns for FOX while working at Organic.               Mr. & Mrs. Smith > In-unit video clips > Hire An Assassin (ad) > Hire An Assassin (email) > Love, Honour & ... > Want Each Other Online ad campaign with a cool viral component supporting the release of this sexy film.               Transporter 2 > No Backing Down > Take Him On > Breathtaking A hard-hitting campaign that captures the spirit and attitude of this action flick.               Fantastic 4 > Bring It On An aggressive ad that challenges the viewer to interact with it.               Robots > Friends > Heroes > Rodney > Fender > Ratchet This campaign introduced the characters of this animated film and provided glimpses into the storyline. All ads are interactive.