Bank of America reaches out to all different types of audience segments with a multitude of messages. I occasionally led projects for this sprawling account while a Creative Director at Organic.               Keep The Change > Caroling Ad > Create Your Own Carol Karaoke-style ads with parodies of holiday carols linked users to a fun widget for creating and sharing their own carols.               Find the Right IRA > Site Screenshots The challenge here was to present the financial benefits and intricacies of IRAs in a straightforward, friendly website.